Is Your Story Newsworthy?

Earning local and national media coverage through public relations is a great way reach your target audiences with your brand’s message. However, not every message is newsworthy. Editors and producers look at the stories pitched by public relations professionals with an eye towards newsworthiness and evaluate submissions based on the following. If your organization has […]

By |February 23rd, 2017|

5 Dos and Don’ts for Successfully Partnering with A Marketing Firm

In today’s hypercompetitive business environment, marketing success often relies on outsourcing services for everything from consulting to strategy to implementation. After over a decade of providing these services to a variety of clients spanning various industries and geographic regions however, we’ve learned that true success is defined by much more than great marketing. Even the […]

By |June 22nd, 2016|

To Big Brands, From a Millennial: Snapchat Filters Are Where It’s At

Three Steps Companies Can Take to Sponsor Snapchat Filters
This article was published in AdvertisingAge on March 28, 2016.

If you’re a billion-dollar company targeting millennials and you’re not investing in a sponsored Snapchat filter, you’re already late to the game.

For those of you who have no idea what Snapchat filters are, they allow users to insert special effects […]

By |April 1st, 2016|

Award-winning Marketing/Communications Agency Expands


Andrea Arco-Mastromichalis
Arco & Associates

St. Louis, MO—Arco + Associates announces the hire of Jillian Hausmann as Communications Specialist. Hausmann comes to Arco after a three-year career in marketing and communications. Prior to joining Arco, Hausmann was a Digital Marketing Specialist, a Marketing Director, and an Online Marketing Consultant for nationwide companies spanning various […]

By |October 19th, 2015|

The problem with those who only say yes

Recently, I was in a meeting. I had been hired by an agency to do some work and we were meeting with their client. In the middle of the meeting, the head of said agency leaned over and said, “You need to agree with them.” Them, meaning their client. And the directive to me…stifle your […]

By |March 24th, 2015|

Superbowl Ads 2015: Between dancing sharks and last-second heroics

Between dancing sharks and the last-second heroics of a little-known New England quarterback, there were a few Super Bowl ads that managed to attract some attention on Sunday. And really, that is why I watch. Below are some thoughts:

I really enjoyed the Mophie spot, ‘All-Powerless, ’ which depicted a topsy-turvey world in which God’s cell […]

By |February 3rd, 2015|

How Much Does a PR Effort Cost?

It is a question that we get asked over and over again. And the answer, although annoying, is “It depends.”

More than likely, a PR effort will consist of:
• Development of a comprehensive media list that includes all trade and consumer media outlets that could potentially reach your target audiences
• Analysis of media outlets’ editorial calendars […]

By |January 2nd, 2015|

The NFL is Looking a Bit Vulnerable

The NFL, once a PR and marketing juggernaut, is looking a bit vulnerable. Guilty of bungling the Ray Rice domestic violence narrative, and blind-sided by Adrian Peterson’s indictment for abusing his four-year-old son, the flagship of America’s professional sports leagues is listing badly, if not taking on water. So what can we learn from this […]

By |October 7th, 2014|

What Your Brand Can Learn From Norma Talmadge

Some of the silent era’s biggest stars fell when “talkies” were introduced. Why? Because the actors’ actual voices didn’t match up to the images they portrayed on the silver screen. Norma Talmadge, a well-known star of the silent era, was forced to retire after her two talkies tanked at the box office. Unfortunately for Norma, […]

By |August 13th, 2014|

Marketing’s Misstep

While old ads displaying Pepto-Bismol pink kitchens (probably decorated with paint containing lead and other environmental and health no-no’s frowned upon today) can bring a smile and feel of nostalgia, what this gender-specific marketing represents is not in the past. In fact, almost 65 years later, toy (and other) companies are marketing to gender stereotypes— […]

By |April 11th, 2014|

Download 7 questions to ask to assess the current state of your marketing

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