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So far admin has created 52 blog entries.

How Much Does a PR Effort Cost?

2018-02-15T22:52:48+00:00January 2nd, 2015|

It is a question that we get asked over and over again. And the answer, although annoying, is “It depends.” More than likely, a PR effort will consist of: • Development of a comprehensive media [...]

The NFL is Looking a Bit Vulnerable

2018-02-15T22:52:49+00:00October 7th, 2014|

The NFL, once a PR and marketing juggernaut, is looking a bit vulnerable. Guilty of bungling the Ray Rice domestic violence narrative, and blind-sided by Adrian Peterson’s indictment for abusing his four-year-old son, the flagship [...]

What Your Brand Can Learn From Norma Talmadge

2018-02-15T22:52:49+00:00August 13th, 2014|

Some of the silent era’s biggest stars fell when “talkies” were introduced. Why? Because the actors’ actual voices didn’t match up to the images they portrayed on the silver screen. Norma Talmadge, a well-known star [...]

Marketing’s Misstep

2018-02-15T22:52:49+00:00April 11th, 2014|

While old ads displaying Pepto-Bismol pink kitchens (probably decorated with paint containing lead and other environmental and health no-no’s frowned upon today) can bring a smile and feel of nostalgia, what this gender-specific marketing represents [...]

Why Your PR Firm Should Act Like Your BFF

2018-02-15T22:52:49+00:00March 10th, 2014|

Sure, you know that third-party credibility is irreplaceable and that the ways in which you can use PR to your advantage are almost unlimited. But, PR is more than part of a comprehensive marketing strategy; [...]

Google’s Search Changes Again Make Content King

2018-02-15T22:52:49+00:00February 12th, 2014|

In 2013, Google made changes to the way its search algorithm works. Known as Penguin and Hummingbird, these changes were designed to make Google searches more relevant and meaningful. Once again, Google made original content, [...]

2014: The Year of the Story, Told and Retold

2018-02-15T22:52:49+00:00December 19th, 2013|

The world of professional services marketing is evolving rapidly. We believe strategic content will dominate in 2014, as brand, service, and client stories are told, retold, and customized. Blogs and Featured Articles While these elements [...]

Do You Vine?

2018-02-15T22:52:49+00:00September 26th, 2013|

How engaging can you be in six seconds? If you’re versed in Vine, the answer is very. For those unfamiliar with Vine, it’s a mobile app (owned by Twitter) that features looping, short-form videos. Introduced [...]