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Blog Myths Busted

2018-07-23T09:01:57-05:00November 15th, 2017|

One of the most common questions we hear from clients is, “Do I really need a blog?” Although there is no one-size-fits-all answer to any marketing question, and our recommendations are always tailored to the [...]

Is Your Story Newsworthy?

2017-03-21T17:37:50-05:00February 23rd, 2017|

Earning local and national media coverage through public relations is a great way reach your target audiences with your brand’s message. However, not every message is newsworthy. Editors and producers look at the stories [...]

Award-winning Marketing/Communications Agency Expands

2018-02-15T22:52:48-05:00October 19th, 2015|

FOR IMMEDIATE RELEASE MEDIA CONTACT: Andrea Arco-Mastromichalis Arco & Associates 636.527.9254 aarco@arcoandassociates.com St. Louis, MO—Arco + Associates announces the hire of Jillian Hausmann as Communications Specialist. Hausmann comes to Arco after a [...]

How Much Does a PR Effort Cost?

2018-02-15T22:52:48-05:00January 2nd, 2015|

It is a question that we get asked over and over again. And the answer, although annoying, is “It depends.” More than likely, a PR effort will consist of: • Development of a comprehensive media [...]

The NFL is Looking a Bit Vulnerable

2018-02-15T22:52:49-05:00October 7th, 2014|

The NFL, once a PR and marketing juggernaut, is looking a bit vulnerable. Guilty of bungling the Ray Rice domestic violence narrative, and blind-sided by Adrian Peterson’s indictment for abusing his four-year-old son, the flagship [...]