One of the most common questions we hear from clients is, “Do I really need a blog?”
Although there is no one-size-fits-all answer to any marketing question, and our recommendations are always tailored to the client’s goals, this is one question that almost always prompts the same response: Yes! Keeping your website up-to-date with the right kind of blog posts is valuable and necessary to make your business more accessible, personal, and relatable to your clients.
Don’t believe us? That’s probably because you’ve heard one of the following blog myths—and we are here with the facts.
Myth: No one will even see my blog.
Fact: Your business becomes more visible. Improved search engine rankings are a key component to any business and blogging will give you an advantage. The more content you produce, the better chance you have of search engines finding your business and leading users to your website. Featuring a blog as a key part of your website will give you a 434% better chance of being ranked higher on search engines, according to data by Tech Client. Every new page you create is a new opportunity for your business to be visible in the billions of internet searches that are conducted each day.
Myth: It’s not worth blogging if I can’t commit to writing at least once a month.
Fact: Blogging is about quality, not quantity. People like doing business with companies that are relatable. Blogs help humanize your company, giving a personality to the product or service you provide. By generating consistent—even if it’s once per quarter—content that displays your company’s voice, readers begin to better understand your products and will, in turn, feel more inclined to engage with you. Studies conducted by the Harvard Business Review show that when companies connect with customer’s emotions, the payoff can be huge. Blogs are the perfect medium to make an emotional connection with consumers and gain their loyalty.
Myth: Blogs take up a huge portion of my marketing budget that could be better spent elsewhere.
Fact: Blogs are one of the most cost-effective forms of lead generation. Traditional forms of lead generation are more expensive and time consuming. But, blogs can give your business the credibility and exposure it needs to become top-of-mind. In fact, blogs are proven to generate potential business. According to data by Think Creative, small businesses that blog get 126% more leads than businesses that don’t.
Myth: I don’t have time to write a blog.
Fact: Arco can help. We have helped countless clients find success through the blogging journey, and you could be next. Fill out the form below to schedule a free phone consultation. We will answer any questions and offer insight into how blogging can not only give your company a personality, but also impact profit.