Vision is what drives entrepreneurs to create great businesses. Not only does vision motivate them to do the hard work needed, but it also can set the tone for the company’s culture, encourage investors, and get early adopters excited about the new product or service. Vision can do those things only if it is effectively [...]
One of the most common questions we hear from clients is, “Do I really need a blog?” Although there is no one-size-fits-all answer to any marketing question, and our recommendations are always tailored to the client’s goals, this is one question that almost always prompts the same response: Yes! Keeping your website up-to-date with the [...]
The second quarter is coming to an end on June 30, and it’s time for a mid-year marketing assessment. You know better than anyone that effective marketing is an integral part of any company’s success, and making adjustments to stay—or get back—on track is especially important this time of year. As you examine your progress [...]
Earning local and national media coverage through public relations is a great way reach your target audiences with your brand’s message. However, not every message is newsworthy. Editors and producers look at the stories pitched by public relations professionals with an eye towards newsworthiness and evaluate submissions based on the following. If your organization [...]
In today’s hypercompetitive business environment, marketing success often relies on outsourcing services for everything from consulting to strategy to implementation. After over a decade of providing these services to a variety of clients spanning various industries and geographic regions however, we’ve learned that true success is defined by much more than great marketing. Even the [...]
Three Steps Companies Can Take to Sponsor Snapchat Filters This article was published in AdvertisingAge on March 28, 2016. If you're a billion-dollar company targeting millennials and you're not investing in a sponsored Snapchat filter, you're already late to the game. For those of you who have no idea what Snapchat filters are, they allow [...]
FOR IMMEDIATE RELEASE MEDIA CONTACT: Andrea Arco-Mastromichalis Arco & Associates 636.527.9254 aarco@arcoandassociates.com St. Louis, MO—Arco + Associates announces the hire of Jillian Hausmann as Communications Specialist. Hausmann comes to Arco after a three-year career in marketing and communications. Prior to joining Arco, Hausmann was a Digital Marketing Specialist, a Marketing Director, and [...]
Recently, I was in a meeting. I had been hired by an agency to do some work and we were meeting with their client. In the middle of the meeting, the head of said agency leaned over and said, “You need to agree with them.” Them, meaning their client. And the directive to me...stifle your [...]
Between dancing sharks and the last-second heroics of a little-known New England quarterback, there were a few Super Bowl ads that managed to attract some attention on Sunday. And really, that is why I watch. Below are some thoughts: I really enjoyed the Mophie spot, ‘All-Powerless, ’ which depicted a topsy-turvey world in which God’s [...]
It is a question that we get asked over and over again. And the answer, although annoying, is “It depends.” More than likely, a PR effort will consist of: • Development of a comprehensive media list that includes all trade and consumer media outlets that could potentially reach your target audiences • Analysis of media [...]
