Marketing Blog2018-05-18T14:05:24+00:00

Arco + Associates Marketing Blog

How Can Entrepreneurs Communicate Their Vision?

April 30th, 2018|

Vision is what drives entrepreneurs to create great businesses. Not only does vision motivate them to do the hard work needed, but it also can set the tone for the company’s culture, encourage investors, and [...]

Blog Myths Busted

November 15th, 2017|

One of the most common questions we hear from clients is, “Do I really need a blog?” Although there is no one-size-fits-all answer to any marketing question, and our recommendations are always tailored to the [...]

Is Your Story Newsworthy?

February 23rd, 2017|

Earning local and national media coverage through public relations is a great way reach your target audiences with your brand’s message. However, not every message is newsworthy. Editors and producers look at the stories [...]

Award-winning Marketing/Communications Agency Expands

October 19th, 2015|

FOR IMMEDIATE RELEASE MEDIA CONTACT: Andrea Arco-Mastromichalis Arco & Associates 636.527.9254 aarco@arcoandassociates.com St. Louis, MO—Arco + Associates announces the hire of Jillian Hausmann as Communications Specialist. Hausmann comes to Arco after a [...]

The problem with those who only say yes

March 24th, 2015|

Recently, I was in a meeting. I had been hired by an agency to do some work and we were meeting with their client. In the middle of the meeting, the head of said agency [...]

How Much Does a PR Effort Cost?

January 2nd, 2015|

It is a question that we get asked over and over again. And the answer, although annoying, is “It depends.” More than likely, a PR effort will consist of: • Development of a comprehensive media [...]

The NFL is Looking a Bit Vulnerable

October 7th, 2014|

The NFL, once a PR and marketing juggernaut, is looking a bit vulnerable. Guilty of bungling the Ray Rice domestic violence narrative, and blind-sided by Adrian Peterson’s indictment for abusing his four-year-old son, the flagship [...]

What Your Brand Can Learn From Norma Talmadge

August 13th, 2014|

Some of the silent era’s biggest stars fell when “talkies” were introduced. Why? Because the actors’ actual voices didn’t match up to the images they portrayed on the silver screen. Norma Talmadge, a well-known star [...]

Marketing’s Misstep

April 11th, 2014|

While old ads displaying Pepto-Bismol pink kitchens (probably decorated with paint containing lead and other environmental and health no-no’s frowned upon today) can bring a smile and feel of nostalgia, what this gender-specific marketing represents [...]

Why Your PR Firm Should Act Like Your BFF

March 10th, 2014|

Sure, you know that third-party credibility is irreplaceable and that the ways in which you can use PR to your advantage are almost unlimited. But, PR is more than part of a comprehensive marketing strategy; [...]

Google’s Search Changes Again Make Content King

February 12th, 2014|

In 2013, Google made changes to the way its search algorithm works. Known as Penguin and Hummingbird, these changes were designed to make Google searches more relevant and meaningful. Once again, Google made original content, [...]

2014: The Year of the Story, Told and Retold

December 19th, 2013|

The world of professional services marketing is evolving rapidly. We believe strategic content will dominate in 2014, as brand, service, and client stories are told, retold, and customized. Blogs and Featured Articles While these elements [...]

Do You Vine?

September 26th, 2013|

How engaging can you be in six seconds? If you’re versed in Vine, the answer is very. For those unfamiliar with Vine, it’s a mobile app (owned by Twitter) that features looping, short-form videos. Introduced [...]

Shoot Straight, Hit Your Target

August 5th, 2013|

A colleague of mine was tasked with promoting colon cancer screenings for a healthcare client. He suggested a simple and direct campaign with messaging that went something like the following: “Colon cancer can kill; a [...]

Three questions to an Effective Elevator Pitch

June 12th, 2013|

The elevator pitch--you do have one, right? Think about it – the amount of time that you've actually got the ear of a prospective client or customer these days is severely limited. If you can’t [...]