Arco + Associates Marketing Blog
What Makes a Website Useful?
You know having a company website is essential. In our digital world, a website is often the main signpost directing potential clients to your company. But it can – and should – be so much [...]
Best Business Practices: Aligning Sales and Marketing Strategy
In a world overflowing with options, myriad digital marketing tools and platforms abound for advertising, raising awareness, and communicating with your audience. With all the choices available, it’s no wonder that trying to determine the [...]
How Can Entrepreneurs Communicate Their Vision?
Vision is what drives entrepreneurs to create great businesses. Not only does vision motivate them to do the hard work needed, but it also can set the tone for the company’s culture, encourage investors, and [...]
Blog Myths Busted
One of the most common questions we hear from clients is, “Do I really need a blog?” Although there is no one-size-fits-all answer to any marketing question, and our recommendations are always tailored to the [...]
8 Signs Your Marketing Department is Ready for an Agency Partnership
The second quarter is coming to an end on June 30, and it’s time for a mid-year marketing assessment. You know better than anyone that effective marketing is an integral part of any company’s success, [...]
Is Your Story Newsworthy?
Earning local and national media coverage through public relations is a great way reach your target audiences with your brand’s message. However, not every message is newsworthy. Editors and producers look at the stories [...]
5 Dos and Don’ts for Successfully Partnering with A Marketing Firm
In today’s hypercompetitive business environment, marketing success often relies on outsourcing services for everything from consulting to strategy to implementation. After over a decade of providing these services to a variety of clients spanning various [...]
To Big Brands, From a Millennial: Snapchat Filters Are Where It’s At
Three Steps Companies Can Take to Sponsor Snapchat Filters This article was published in AdvertisingAge on March 28, 2016. If you're a billion-dollar company targeting millennials and you're not investing in a sponsored Snapchat filter, [...]
Award-winning Marketing/Communications Agency Expands
FOR IMMEDIATE RELEASE MEDIA CONTACT: Andrea Arco-Mastromichalis Arco & Associates 636.527.9254 aarco@arcoandassociates.com St. Louis, MO—Arco + Associates announces the hire of Jillian Hausmann as Communications Specialist. Hausmann comes to Arco after a [...]
The problem with those who only say yes
Recently, I was in a meeting. I had been hired by an agency to do some work and we were meeting with their client. In the middle of the meeting, the head of said agency [...]
Superbowl Ads 2015: Between dancing sharks and last-second heroics
Between dancing sharks and the last-second heroics of a little-known New England quarterback, there were a few Super Bowl ads that managed to attract some attention on Sunday. And really, that is why I watch. [...]
How Much Does a PR Effort Cost?
It is a question that we get asked over and over again. And the answer, although annoying, is “It depends.” More than likely, a PR effort will consist of: • Development of a comprehensive media [...]
The NFL is Looking a Bit Vulnerable
The NFL, once a PR and marketing juggernaut, is looking a bit vulnerable. Guilty of bungling the Ray Rice domestic violence narrative, and blind-sided by Adrian Peterson’s indictment for abusing his four-year-old son, the flagship [...]
What Your Brand Can Learn From Norma Talmadge
Some of the silent era’s biggest stars fell when “talkies” were introduced. Why? Because the actors’ actual voices didn’t match up to the images they portrayed on the silver screen. Norma Talmadge, a well-known star [...]
Marketing’s Misstep
While old ads displaying Pepto-Bismol pink kitchens (probably decorated with paint containing lead and other environmental and health no-no’s frowned upon today) can bring a smile and feel of nostalgia, what this gender-specific marketing represents [...]
Why Your PR Firm Should Act Like Your BFF
Sure, you know that third-party credibility is irreplaceable and that the ways in which you can use PR to your advantage are almost unlimited. But, PR is more than part of a comprehensive marketing strategy; [...]
Google’s Search Changes Again Make Content King
In 2013, Google made changes to the way its search algorithm works. Known as Penguin and Hummingbird, these changes were designed to make Google searches more relevant and meaningful. Once again, Google made original content, [...]
2014: The Year of the Story, Told and Retold
The world of professional services marketing is evolving rapidly. We believe strategic content will dominate in 2014, as brand, service, and client stories are told, retold, and customized. Blogs and Featured Articles While these elements [...]
Learning How to Apologize is Essential for Crisis Management
So Living Social thought it’d be fun to host a seven sins-themed Halloween party last Saturday at its downtown D.C. office space. Great idea, and to be honest, it sounds like a blast – who [...]
Do You Vine?
How engaging can you be in six seconds? If you’re versed in Vine, the answer is very. For those unfamiliar with Vine, it’s a mobile app (owned by Twitter) that features looping, short-form videos. Introduced [...]
Has Facebook Become Less Accommodating to Your Business?
Are you closely monitoring your Facebook stats? If not, you may not have noticed, but with its recent newsfeed changes, Facebook may now be less than accommodating to your business. Late last year, TechCrunch noticed [...]
Shoot Straight, Hit Your Target
A colleague of mine was tasked with promoting colon cancer screenings for a healthcare client. He suggested a simple and direct campaign with messaging that went something like the following: “Colon cancer can kill; a [...]
Is Your Quest for Marketing Integration For You or For Your Target Audiences?
In marketing, the term ‘integration’ gets tossed around a lot, but what does it really mean? Recently, I was engaged in a conversation with a colleague about one of her clients. Her client had just [...]
Three questions to an Effective Elevator Pitch
The elevator pitch--you do have one, right? Think about it – the amount of time that you've actually got the ear of a prospective client or customer these days is severely limited. If you can’t [...]
What Facebook’s New News Feed Means For Your Organization
Last month Facebook launched a new version of its news feed. While it probably didn’t affect most Facebook users, the new setting—which allows users to go between using two separate feeds (one with friend updates [...]
