Project Description

EQ-i Coach

PR Summary:

The Arco PR team pitched various stories to both local and national media outlets for EQ-i Coach during the course of 2020. Working with a thought leadership article, COVID-19 angle, book launch, an award-winning CEO in Roberta Moore, Arco was able to feature EQ-i Coach in seven distinguished publications and platforms throughout the year:

  • STL TV
  • CultureCon Blog, “Thriving Under Stress in the Workplace”
  • Training Industry,“Emotional Intelligence in the Workplace: Be Collaborative, Be Innovative, Be Authentic”
  • MBE Magazine, “Managing Stress and Anxiety in Times of Crisis and Uncertainty”
  • Training Industry, “Ace Your Thought Leadership: 3 Emotional intelligence Skills to Develop”
  • Louis Forum, “Roberta Moore Recognized as 2020 Enterprising Women of the Year Champion”
  • Entrepreneur Quarterly, “New Book Spotlights the Success Mindset of Nine Female Business Leaders in St. Louis”

Speaking Summary:

Armed with an attractive speaking abstract written in-house about creating the workplace of the future using emotional intelligence, the Arco team secured six total speaking opportunities for EQ-i Coach CEO, Roberta Moore, throughout the course of a year. Intrigued by the topic of leveraging the trend of mindfulness and heightened self-awareness, organizers of the below events/institutions reached out to book Roberta as an expert in EQ:

  • Advancing Women’s Leadership Virtual Conference
  • Healthcare Businesswomen’s Association 2020 Annual Conference
  • Bar Association of Metropolitan St. Louis
  • Louis Organization Development Network
  • Training Industry & Conference Expo
  • Society of Psychologists in Management