Between dancing sharks and the last-second heroics of a little-known New England quarterback, there were a few Super Bowl ads that managed to attract some attention on Sunday. And really, that is why I watch. Below are some thoughts:
I really enjoyed the Mophie spot, ‘All-Powerless, ’ which depicted a topsy-turvey world in which God’s cell phone ran out of juice. I thought it really hit home with Millennials, appealing to their sense of irony as well as their fears of a world without cell phone service.
The T-Mobile spot featuring a self-deprecating Kim K. also resonated with Millennials. Although it didn’t rank quite as high with me as Esurance’s ‘Sorta Pharmacist’ spot featuring the return of everyone’s favorite ‘pharmaceutical guy’, Walter White.
While the theme this year seemed to be all about dads (there were at least 4 dad-themes, including the moving Nissan spot which told the heart-tugging story of the absentee-racer dad), one of the clear winners with both men and women was the well-done “Like a Girl” spot from Always that took the old ‘throw like a girl’ “insult”, and turned it around brilliantly.
Another ad that registered a hit with both men and women was Budweiser’s ‘Lost Dog.’ I loved the spot —really who doesn’t love puppies AND horses — and it was ranked number one by both women and men on USA Today’s Ad Meter, so it truly crossed over the gender barrier. And while I thought it was just okay, Fiat’s ‘Blue Pill’ ad was ranked second among men and fourth among women.
I really loved the Brady Bunch-themed Snickers spot. Featuring that scary-looking guy who we’ve all seen in tons of stuff (veteran character actor Danny Trejo) playing a cranky Marsha – and giving us a surprise ending with Steve Buscemi as the ever-dramatic Jan, it was one of my personal favorites. I’m betting that it ranked highly with Millennials as well.
I’d be remiss if I didn’t mention the seriously creepy Nationwide spot which featured a cute, shaggy-haired little boy lamenting all of the things he’ll never be able to do because he died in a (preventable) childhood accident. Aside from creeping out parents everywhere, probably not the primary goal the insurer had in mind, the spot just seemed off-target and strange. And no, it didn’t make the Ad Meter Top 5 list for men or women, although Nationwide bounced back with the cute ‘Invisible’ spot featuring the delightful Mindy Kaling.
If you’re interested, here’s a link to USA Today’s Ad Meter site where you can view the top 5 ads according to women and men: http://admeter.usatoday.com/2015/02/02/men-women-favorite-super-bowl-49-commercials/