One of the most powerful ways leaders can distinguish themselves from the competition is by sharing industry insights and expertise through journal articles, white papers, posts, and speaking engagements. This type of knowledge sharing, also known as thought leadership, is an effective way for leaders to raise awareness about their business – and their business acumen. Thought leadership is one of the most compelling trends in PR right now. A post from Forbes noted, “Corporations that embrace thought leadership as a strategy for growth represent the essence of market leadership…and changing the rules of client engagement.”
These days, consumers want more from companies than just a product or service. They desire helpful information and assurance that an organization is consistently looking for opportunities to better serve them and create added value. Pursuing the strategy of thought leadership is a dynamic opportunity for business leaders to offer consumers valuable information, establish authority, and gain recognition as a frontrunner of industry innovation.
The process of distilling industry and business expertise into well-phrased, cogent content takes significant time and effort. How do busy business leaders, who have little time to spare, accomplish this? The answer: they don’t do it alone. Thought leadership is a collaborative undertaking. The most successful thought leaders choose partners who can offer help in the areas where they need support. This can include assistance in defining topics, writing or editing thought leadership pieces or presentations, and getting their content in front of the right people at the right time. An essential part of the process includes pitching thought leadership articles to relevant print and online publications and exploring speaking opportunities to help ensure that a thought leader’s ideas reach a wide, yet targeted, audience.
At Arco + Associates, we are devoted to partnering with our clients to help advance their thought leadership profiles. By translating our clients’ unique vision and expertise into well-crafted and compelling thought leadership pieces, we help lay the groundwork for creating insightful influence. Targeted pitching to relevant publication and media entities helps ensure our clients’ ideas are disseminated to the right audience. If you are a business leader who is interested in exploring thought leadership, contact Arco + Associates to learn more.